Coverage area of proposed FM station in Hudson/St. Lazare provided by Dufferin Communications
The Montreal area is getting another radio station. On Friday, the Canadian Radio-television and Telecommunications Commission approved an application from Dufferin Communications Inc. for an English-language radio station in Hudson/St. Lazare.
The station would be a local one, with 500 watts of effective power, operating on 106.7 MHz and playing easy-listening music, similar to that of its other stations that are part of the Jewel network. The application called for 110 hours a week of local programming, including four hours and 22 minutes a week of "pure news", of which half would be local to the area.
This will certainly mean jobs for journalists and radio workers in the region, though it's not clear how many.?The proposed station's financial projections show revenue gradually growing from $480,000 the first year to $1 million in the seventh year of its license. Expenses would start at $700,000 (including a $90,000 startup cost) and reach $850,000 in the seventh year.
About 95% of its advertising revenue is expected to be local, with 20-30,000 minutes sold a year at an average rate of between $22 and $34 a minute. ?Under these projections, the station would start making money in Year 4 and pay for itself in the seventh year.
The application was not without opposition:
- Cogeco objected that there wasn't an open call for applications for what can be considered Montreal's last available FM frequency. (The frequency was used by Aboriginal Voices Radio until it shut down here, then on an unlicensed basis by Kahnawake Keeps It Country until it got a formal licence for 89.9FM.)
- Groupe CHCR, which owns ethnic stations CKDG-FM and CKIN-FM in Montreal, objected that the station would negatively affect its station and others
- CJVD-FM, which is a French-language commercial station in Vaudreuil, objected that the region could not accomodate two local stations that would have to compete with the larger stations in Montreal.
In the end, the CRTC dismissed the objections. The commission found that the station's pattern would not significantly compete with large Montreal radio stations because the signal does not reach far into Montreal. It did not compete with CJVD-FM because they're in different languages, and most importantly 106.7 FM is not a viable frequency to use in Montreal itself because it is too close to CHCR's CKIN-FM 106.3 and would cause too much interference. (Though CHCR itself applied to move CKDG-FM to that frequency from 105.1, thinking it would get a better signal. It later withdrew that application.)
Dufferin Communications is also the company behind Radio Fiert?, a French-language music and talk station aimed at Montreal's LGBT community that?got CRTC approval to broadcast at 990 AM?after CKGM vacates that frequency.
Though Radio Fiert? has already been approved, the Hudson/St. Lazare station's application predates it. It was first filed in February 2010.
Dufferin Communications has two years to get the station running unless it asks for an extension from the CRTC. That means it must be up by Oct. 19, 2014. The licence expires on Aug. 31, 2019.
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Source: http://blog.fagstein.com/2012/10/19/crtc-hudson-st-lazare-radio/
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